What is event marketing? 📣 🌎 🧔🏽👩🏼🧒🏿👨🏼‍🦰

Event marketing is a highly valued skill for all types of organizations.

From technology, education, medicine to retail.

Each marketing strategy is different depending on the industry.

But one thing remains the same.

That it takes a strategic approach for your marketing efforts to be successful.

Let’s explore this topic together!!! 👍

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Chapters
0:00 What is event marketing?
2:18 Setting S.M.A.R.T. Goals
3:08 What's Your Event Theme?
4:24 Who's Your Target Audience?
4:52 Your Challenge
5:15 Event Marketing Plan Checklist
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Event Marketing Plan Checklist

Marketing objectives

Ticket selling goals
The impact of specific activities on event revenue
Sponsorship targets
Social media engagement
Post-event sales estimations

Target persona profile

Basic details like age, gender, and location
Preferred social media platforms
Possible reasons for attending an event
Learning opportunities
The best ways to connect

Marketing activities to use at each stage of an event

Pre-event:

Email campaigns: messaging, goals, scheduling, and blasting
Blog posts on relevant topics: writing and posting, according to the schedule
Pre-event Facebook advertising activities (contests, giveaways, scheduled posts, etc.)
Promotion campaigns on other social media platforms
Co-marketing initiatives with sponsors
Creation of print materials
Partnerships with influencers

At event:

Live interaction activities (live streaming on social media, real-time Q&A sessions, etc.)
Social media posting
Email campaigns: messaging, goals, scheduling, and blasting
Real-time survey management
Event app interaction: real-time posting, tracking, and answering questions
Interviewing activities
Video and photo activities

After event:

Thank you emails: messaging, goals, scheduling, and blasting
Collection and management of event visuals
Preparation and posting of wrap-up materials (social media, blogs, emails, and industry-related media platforms)
Post-event surveys: creation, management, and collection

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