3 Ways To Come Up With Your Unique Mechanism (It Does ALL The Work)

(echo only lasts a couple seconds) WHY DID NOBODY TELL ME ABOUT THE ECHO?!

3 Ways To Come Up With Your Unique Mechanism
How to come up with a Unique Mechanism

1. The Existing Mechanism
Truly have a unique element in your product
Proprietary formula. Piece. Specific chemical...

2. The Unspoken Mechanism
Nothing really unique about your thing
Madmen - "It's toasted" for cigs
Fire Detector "gold plated connectors"

3. The Transubstantiated Mechanism
Transform the ordinary into extraordinary
"Trump Bonus Checks" - dividend income

Working backwards to write a sales letter

1. Headline
2. Lead
3. Guru
4. Unique Mechanism
5. Why Now? (Urgency deadline)
6. Offer (Reports/Premiums "what do they get?")

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