Extended Producer Responsibility for Packaging | The Ellen MacArthur Foundation

It's no secret that we have a problem with packaging waste and pollution, and to solve it we need a circular economy for packaging. In this animated video, we explain what EPR for packaging is and why it is essential for a circular economy.

To stop packaging pollution we need a circular economy where we eliminate what we don't need, innovate towards new packaging, products and business models, and circulate all the packaging we do use, keeping it in the economy and out of the environment.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.

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