Скачать или смотреть The Impact of Culture featuring Dr. Marcus Collins | Brand Story Ep. 56

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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00:00 Introduction - Marcus Collins
01:02 Marcus's Journey - Engineering graduate to Music Industry to Advertising
04:46 Disruption in the Music Industry - Working for iTunes & Beyonce
07:46 Transitioning to the Advertising world - Finding Innovation in Digital & Social Media
11:54 Discovering an Actionable Definition of Culture
16:07 Marcus's Book - How to Define Culture
22:02 Marketers Need Endless Curiosity
25:59 Finding the Familiar in the Strange - Lessons learned from an Islamic Boy-Band
29:55 Marketers Need Elasticity
32:41 Start With Soul, End With Sell - Emotional Decision-making
37:19 Writing A Book - Merging Theory and Practice
42:30 Favorite Advice
42:47 Chapter of Life - Marcus's Phil Jackson Years
43:36 It Takes Courage To Be You, So Be Brave