29. Customer Retention Metrics

Описание к видео 29. Customer Retention Metrics

Metrics or Key Performance Indicators (KPIs) help the business understand changes in Customer Retention including the impact of business cycles on performance.

These provide a roadmap for success, helping the business project the future by visualising what needs to be done to sustain good performance.

The first KPIs we are going to discuss are Customer Retention Metrics.

For further reference:
Links to the Data or Research cited in this video available on the downloadable Course Links document in every Unit
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