Скачать или смотреть Trade Show Giveaways Explained | Why Giving Away Tote Bags Is a Terrible Idea

You're at a trade show event and you're thinking to yourself, I need to give something away to attract attention and draw people to my booth, so you go and get pens made, or squish balls with your logo on them. You hand out a hundred tote bags and people are walking around with them, feels like you accomplished something right? Wrong.

Trade show giveaways aren't about giving things away to be cool, they are about being memorable. When planning on a giveaway, your only mission is to generate meaningful conversations with prospective customers, not to just hand out weird things that end up in the hotel room trash before the consumer heads home.

A trade show giveaway should feel intentional, and should align with your brand integrity so that it can coexist with your trade show booth.

Checkout our new Backdrop Alive app, that creates dynamic activations out of your static backdrop, making it an instant hit during a show both for lead generation, and giveaways!

Backdrop Alive: https://backdrop.com/pages/backdropal...

#tradeshowdisplay #tradeshowbooth