Law and Mortar Episode 93

Welcome to Episode 93 of 'Law and Mortar,' your essential podcast for industry insights in roofing and construction. In this episode, Trent Cotney and John Kenney tackle a range of critical topics that impact your business:
• FTC Ruling and Legal Insights: Unpack the latest FTC rulings affecting Google reviews and roofing company operations. Trent discusses his upcoming talk on telemarketing rules and international code changes.
• Authentic Testimonials: Learn why real client feedback and word-of-mouth are vital for business growth and how to leverage these tools effectively.
• Risk Mitigation: Discover strategies to minimize business risks through stronger operational practices.
• In-House vs. Outsourced Marketing: Explore the advantages and challenges of different marketing approaches to find what best suits your business needs. Tune in for detailed discussions and actionable advice from industry leaders. Subscribe and hit the bell to never miss an episode of 'Law and Mortar'!