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Mastering the Basics of Podiatry Marketing

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM discuss the importance of mastering the fundamental aspects of podiatry marketing before diving into advanced techniques like AI and Chat GPT.

They emphasize the need for a great clinic website, optimizing for organic and paid search results, building a strong online reputation, educating and communicating with patients through newsletters, and raising awareness through targeted ads on platforms like Instagram and Facebook. Tune in to learn how these foundational elements can help elevate your podiatry practice's marketing efforts.

00:00 Introduction and Welcome
00:32 Technical Difficulties and Backup Plans
01:42 Today's Topic: Back to Basics in Podiatry Marketing
04:23 Importance of a Great Clinic Website
11:31 Improving Online Visibility: SEO and Paid Search
17:59 Building Your Online Reputation
21:33 Patient Communication and Education
26:42 Creating Awareness Through Targeted Outreach
31:58 Conclusion and Final Thoughts

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.
Apple Podcasts: https://podcasts.apple.com/ca/podcast...
Spotify: https://open.spotify.com/show/0DlMnQW...

Subscribe to our channel:    / @podiatrymarketing  

Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

LinkedIn:
Jim -   / mcdannald  
Tyson -   / tysonfranklin66