Скачать или смотреть Episode 3: David Smith, Principal Product Manger @ Kaleidoscope.com

In this captivating episode of "The DS Show," host Daanish Soomar delves into the world of Enterprise Performance Management (EPM) with guest David Smith, Principal Product Manager at Kaleidoscope.com. Working closely with Michael Gould, a renowned EPM software founder, David is at the forefront of innovation in Gould's latest startup venture. Their discussion illuminates the vital roles that sales and pre-sales professionals play in the EPM sales cycle, providing a behind-the-scenes look at how these teams impact customer decision-making and ultimately, the success of a product.

David shares invaluable insights into the art of distinguishing genuine product value from "smoke and mirrors," emphasizing the necessity for products to demonstrate their true capabilities. A key focus of the conversation is on the transformative power of customer advocacy. David illustrates how a fully convinced customer can become an influential advocate to key executives, acting as a sales champion who can significantly sway corporate decisions.


The episode further explores the philosophy that a product should, to a considerable extent, be able to sell itself through its inherent value and effectiveness. David's role at Kaleidoscope.com, alongside Michael Gould, positions him uniquely to speak on these topics, offering listeners an insider's perspective on the challenges and strategies of marketing new technologies in the competitive EPM space.


Listeners are treated to a comprehensive analysis of the EPM industry's sales dynamics, the strategic significance of transparent customer relationships, and the impactful role of customer advocacy in achieving long-term business success. David's expertise and experiences at Kaleidoscope.com serve as a testament to the evolving landscape of EPM solutions and the continuous pursuit of innovation and customer satisfaction.