Скачать или смотреть Vegan Ads: Target Opt-Out Users While Protecting User Privacy

In a world where privacy-first attitudes and regulatory rules are reshaping the digital advertising landscape, the new product Vegan Ads from smartclip offers a breakthrough for broadcasters and publishers. Instead of relying on cookies, device IDs or personally identifiable information (PII), Vegan Ads enables privacy-safe targeting that lets you monetize even the “opt-out” inventory.

Built into the smartclip platform smartx, Vegan Ads works in both programmatic and direct campaigns across ATV, CTV and online video. It simply needs a “tick at the deal or campaign level” to activate and then restricts user-targeting to anonymous methods—while still providing key features like frequency capping. Because it doesn’t require PII, all traffic becomes eligible, including audience segments that had previously been unreachable due to privacy constraints.

Targeting is still possible via less intrusive signals: geographic data, device category or OS, browser language, contextual content—letting advertisers deliver relevant messages without compromising privacy. On the supply side, broadcasters and publishers gain full control over data sharing, downstream delivery, and partner access, protecting user data while unlocking previously under-monetized traffic.

In short: Vegan Ads is a smart-and-ethical ad-tech solution for the post-cookie era. If you’re looking to future-proof your ad-inventory, expand reach and uphold user trust, this is the video for you. 🎥 Don’t forget to like, comment and subscribe for more insights into ad-tech innovation, privacy-safe targeting and the evolving media ecosystem.

#AdTech #CTV #PrivacyFirst #Broadcasting #smartclip #VeganAds