Скачать или смотреть From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms.

She shares:
✅ The wild journey of scaling Kikki.K to 120 stores in 6 countries
✅ How losing her business twice reshaped her view of failure and resilience
✅ Why journaling became her most powerful tool for balance and clarity
✅ The hard lessons from choosing the wrong investors and CEOs
✅ How she’s building Dream Life with more freedom, purpose & creativity

If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.

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🔗 Connect With Nathan Chan
📸 Instagram →   / nathanchan  
💼 LinkedIn →   / nathanhchan  

🔗 Connect With Kristina Karlsson
📸 Instagram →   / kristinadreamlife  
🌍 Website → https://www.yourdreamlifestartshere.com
🛍️ Dream Life Store → https://www.thedreamlifestore.com/

00:00 - Intro
01:13 - Welcome to The Foundr Podcast with Nathan Chan
01:58 - The Email That Marked the Beginning of the End
02:55 - The Day Kikki.K Went Into Administration
04:20 - Finding Silver Linings After the Collapse
05:13 - From Swedish Farm Girl to Global Entrepreneur
06:11 - The 3AM Wake-Up That Sparked Kikki.K
07:10 - The 5 Dreams That Launched the Brand
08:46 - Opening the First Store by Selling a House
10:03 - Expanding to 120 Stores in 6 Countries
11:02 - Private Equity, Global Plans & Valuation at $100M
13:46 - When the $100M Deal Fell Through
17:27 - Going Into Administration Twice
20:52 - Walking Away & Starting Dream Life
22:18 - What She’s Building Now (And Why It’s Better)
24:47 - Sponsorship Break: OmniSend
25:36 - From $100M to $8M: A Hard Reality
26:59 - Why She Never Chased the Exit
28:48 - Why Starting With Nothing Can Be an Advantage
29:34 - The Startup Phase Is the Most Fun
31:41 - From Corporate Growth to Personal Freedom
33:08 - Failure Is a Stepping Stone to Success
34:13 - The “Don’t Say No, Say How” Philosophy
36:01 - Why She Refused to Stay Down
37:14 - The Mindset That Helped Her Rebuild
39:45 - Building a Business Around Journaling & Coaching
41:22 - Passion Over Tactics: What Really Matters
43:28 - Print-on-Demand Changed Everything
46:02 - What Makes a Brand Truly Stand Out
47:17 - 3 Principles Behind Every Great Brand
49:19 - Her Journaling Process That Prevents Burnout
51:30 - Planning the Year Like a CEO
53:18 - Dreaming Big: The Most Underrated Skill
54:19 - What Would You Do If You Couldn’t Fail?
55:19 - Set a Bold Vision, Then Build the Business
56:29 - Share Your Dreams to Make Them Real
57:47 - Final Thoughts & Interview Wrap-Up

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