Robotic Palletizing System Tackles Labor Shortages at Magic Valley Produce

Did you know that Idaho is not only famous for its stunning landscapes but also for being the nation's leading potato producer? In the heart of this potato paradise, Magic Valley Produce has been producing and packaging prime potatoes for generations. Dean Gibson, co-owner and controller of Magic Valley Produce, says, “One of our biggest challenges absolutely is labor, especially on the palletizing line.” With a limited labor pool available in rural Idaho, Gibson explored his automation options. This is where the story gets exciting! Magic Valley Produce embraced cutting-edge technology to revolutionize their palletizing process.

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