Скачать или смотреть Knowing your target audience

Part of Filma's Video Production 101 Series
In this video, Duncan from Filma, talks about target audience, key messages and the goals for a video. In marketing - if you are everything to everything, you are nothing to no-one. Learn why defining the audience and then highlighting the key message is important to create a successful video.

Timestamp
0:00 Introduction
0:32 Importance of target audience, key messages and goals for video production.
0:45 How the hotel industry segments its audience?
1:09 Finalize the key messages after deciding the audience
1:31 Only have 1 key message per video and align it with the overall goal of the video

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