Sleazy Sales Gimmicks And How To Avoid Them

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At Houston Window Experts we believe that the best way to succeed is to conduct your business with honesty and integrity. Unfortunately, there are plenty of service providers out there who don't share our philosophy here and would rather rely on sleazy sales gimmicks. We would like for you to be educated on what to look for so you don't fell prey to practices employed by master manipulators who are more interested in separating you from your hard-earned money than they are in solving your problem.


00:00 Intro
01:33 What is Value?
03:55 Creating Value
06:24 The Price
07:44 Imaginary Incentives
14:50 Creating Urgency
21:50 Manipulation vs. Persuasion
31:58 Clean Pricing
34:45 Real Incentives


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