Скачать или смотреть Where are the Black American Beauty creators?

In this video, Déja Zhane addresses the recent backlash following her viral TikTok on the lack of visibility for Black American beauty creators in the beauty industry.

After asking, “Where are the Black American beauty creators?”, I received a wave of comments accusing me of xenophobia and colorism although the heart of the message was about representation, erasure, and gatekeeping in beauty media and influencer marketing.

This video breaks down what really happened, why this conversation matters, and how platforms like TikTok, media outlets, and talent agencies play a role in deciding who gets to be seen, sponsored, and celebrated.

I also introduce the concept of “Beauty Redlining “ A modern form of exclusion affecting multi-generational (non-hyphenated heritage) Black American creators in beauty, fashion, and content.

🔴 This is NOT about colorism. This is about systemic invisibility for Black Americans with deep roots in the U.S., especially in the beauty space.