Скачать или смотреть Penguin books D&AD award 2023

My team and me have participated in the D&AD award.
credits to all people who have helped for the realisation and completion of this project.
Bella - Our main protagonist
Liyeshna - Our main antagonist
Mathews - Side character (security)
Shalom - Main side character
Elisa - co-director (BTS)
Harsh - Director (BTS)

Thank you so much for the opportunity #penguinrandomhouse
#Booksmakesusbetter #penguinbooks #Booktok #GenZ #campaign2023

We would also give credits to our teachers who helped us so much with feedbacks and support
@Catrional Planel Ratna
@izabela Hamilton

Middlesex university Mauritius,
Advertising public relations and Branding cohort sept 2022/23

What is the video about?

In order to make Gen Z appeal to Penguin books, we have decided to create an app (non movable prototype / photo of the app) so as to enhance awareness about reading books. This generation has proven that they read less books due to many factors which are often lack of concentration or they never got into the habit. This app would prove to be very entertaining and at the same time it will improve their knowledge.