Google researchers explore Search trends around big life moments

Join the Insights Jam team as they discuss recent trends in Search. How are education habits changing? Why are people curious about residential real estate? What does the rise in car searches mean? Listen in on a conversation by Google data analysts to find out.

Source: Google Data, Global English, all search phrases unless otherwise specified, Aug. 3, 2021–Oct. 1, 2021 vs. Aug. 3, 2020–Oct. 1, 2020.

Ashley Wells, consumer insights manager at Google, is joined by three colleagues — Nina Taniguchi, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, product marketing manager — to discuss what’s trending on Google Search and what it means for marketers around the globe.

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00:00 Intro
01:09 Education
02:46 Property
06:38 Automobiles
09:25 Outro