𝐔𝐒/𝐓𝐇𝐄𝐌

Humans tend to divide people into two groups: "us" and „them.”

This categorization happens unconsciously within 50 milliseconds, based on clues ranging from physical appearance to the way someone moves.

This has profound implications in sales:

If you want to do business with a specific group of people, be perceived as "one of them."

- Study their appearance.
- Observe how they speak: accent, cadence, volume, and vocabulary.
- Pay attention to their behavior, including posture and movement.
- Learn about their hobbies and what they love.
- Identify the things you have in common.

Then, blend in.

Don’t worry about not being authentic.

You already adjust your appearance to fit in depending on the occasion.

They won’t see this as manipulation but as a sign of respect and understanding.

In turn, you’ll boost your sales.


Have a beautiful day!

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