Why Do You Have a Website? Part 1: Measuring Digital Impact

Whole Whale believes that building a website drives long-term impact. In this 3-part series, we break down the essential question: “Why do you have a website?” Part 1 explains the digital logic model, examines the role of the funnel of engagement, and tells you which metrics should matter.

The key to answering the question of why you have a website lies in the digital impact chasm. Chances are you know what you hope to accomplish as an organization. In the middle is the digital impact chasm — you’re creating content, and at the same time, your organization is working to further its vision through the steps outlined in its mission statement. But we see many organizations focus too much on how many monthly visits and sessions their website has, or how many likes their social media posts received.That’s not impact — we’re here to help you determine what is.
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"

By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.

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