Скачать или смотреть How Gunpei Yokoi Shaped Nintendo’s Design Philosophy

Nintendo has never tried to win by building the most powerful hardware on the market. That isn’t an accident - it’s a philosophy.

In this episode of Creative Briefs, we look at the design thinking behind Nintendo’s most successful products, through the work of Gunpei Yokoi, the engineer who helped define the company’s approach to constraints, usability, and long-term experience. From the Ultra Hand to the Game Boy, this is a story about judgment over horsepower, and why “good enough” often beats “cutting edge.”

This isn’t a console review. It’s a design lesson - and one that still shapes Nintendo today.

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And if you’re interested in design history, product thinking, and how constraints shape better work, consider subscribing to Creative Briefs.

Thanks for watching, and happy hiding-from-family season.