Скачать или смотреть How can MSSPs best leverage media?

Like it or not, whether you’re dealing with a product launch or a security breach, media has a big influence on cybersecurity. Jessica Davis, former Editorial Director at CyberRisk Alliance and current Principal Analyst at Canalys, shares her tips on how to MSSPs can effectively use media as a tool in business.

From communicating with journalists to reaching the right audience, we explore what it really takes for MSSPs to influence public perception.

In this episode, you'll learn:
📰 How should MSSPs use media as a tool to reach the right people?
🤔 How should MSSPs effectively communicate with journalists?
🤝 How should MSSPs pick which media outlets to reach out to?
🤖 How many times should I reach out to a journalist before giving up on my story?

🔗 Relevant Links:
Check out the MSSP Alert Top 250 List: https://www.msspalert.com/top-250
Follow Jessica Davis on LinkedIn:   / jessicadavis  
Follow D3 Security on LinkedIn for podcast updates:   / d3-security-management-systems  


Jessica C. Davis is currently the Principal Analyst at Canalys. At the time of recording, she was overseeing the strategic direction of editorial content at MSSP Alert. Her work at MSSP Alert included overseeing the Top 250 MSSPs list, tracking cybersecurity market challenges and opportunities for managed security service providers, and identifying market forces and trends that impact MSSPs. Jessica also previously served as the top editor at Channel Insider and MSP Mentor. She’s served in senior editorial leadership roles at other technology publications including InformationWeek and InfoWorld. She has spent a career covering the intersection of business and technology.

Episode time stamps:
0:00–03:42: What is the MSSP 250 list?
04:53 – What resources are available to help MSSPs reach their audience?
08:24 – How should MSSPs effectively communicate with journalists?
12:05 – How should MSSPs pick which media outlets to reach out to?
16:59 – How many times should I reach out to a journalist before giving up on my story?