What To Know Before Taking Another Sip Of Don Julio Tequila

Even if you're pretty familiar with Don Julio tequila as a brand, you may not be aware of just how important it and its founder, Don Julio Gonzalez, have been to the history of tequila. Tequila dates back to the Aztec culture of more than 1,000 years ago, but Gonzalez made the drink palatable to a whole lot more people.

Gonzalez made tequila a much smoother drink. Before he came along, it had a reputation for a fiery burn. Don Julio claims to have created the first luxury tequila, and it's hard to argue against it. What other interesting history does this liquor brand boast? Here's what to know before taking another sip of Don Julio tequila.

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How it all started | 0:00
Long path to success | 1:03
The growing process | 1:48
Don Julio paved the way | 2:46
Taking shape | 3:50
Luxury tequila | 4:30
Six core varieties | 5:23
First clear añejo | 6:23
The stars come out | 7:23
For sale | 8:06
The year 1942 | 8:48
Extremely versatile | 9:48

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