Скачать или смотреть Target Audience: Tools to use that will help identify your target audience

Do you know your target audience?
Let’s Talk

Hey my name is Darryl
And I want to have a conversation with you about your target audience
Give me a yes in the comments if you know who your target audience is, and for the ones who don't know your target audience, we’re going to figure it out today.

Sprout Social defines a target audience as:
A group of people defined by certain demographics and behavior. This includes but isn’t limited to:

Gender
Age
Profession
Location
Income or Education Level
Marital Status

So is it important to know your target audience in relation to social media advertisements?
Yes, it’s extremely important. With knowing your target audience you're able to:

Lower cost for running ads
Helps with ad copy
Higher conversion rate
Helps you create a better marketing strategy

So here are 3 tools you can use to identify and gain insight on your target audience.

Google Analytics
Facebook Insights
Instagram Insights

Definition and helpful tips
https://sproutsocial.com/glossary/tar...

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