How to Sell an Amazon Affiliate Niche Site for $235,000 pt 1 - My Affiliate Site Case Study

In this video, I explain how I sold my amazon affiliate niche site for $235,000. Some people call these authority sites but either way, these are affiliate marketing sites with product reviews.

**Be sure to check out part 2 here:    • CONCLUSION: How to Sell an Amazon Aff...  

I was approached by my friend, Rob Atkinson, to partner up to sell a site that was making roughly $10,000 per month. We knew we wanted to sell the site, and so we decided to team up and tackle this project.

Here are the critical stats to give you an idea about what this project is all about and why you should care:

About 45 pages or posts
-- Ranking well in Google for some “buyer’s keywords”
--The majority of the traffic goes to one page, and when looking further reveals that Pareto’s Law is in effect. That’s the 80/20 rule. So 80% of the traffic goes to about 7 pages out of about 40 total pages.
--This site making $10,000 per month only has 45 pages. Proof that you don’t have to have a huge site to make five figures a month on an Amazon Niche Site.

We began by setting the goal to convert the grey hat links we had into white hat links by finding the Keyword Golden Ratio, insert guest post links, and a few other things we focused on to make our site attractive to sell.

“Go White Hat” is Born
I had an idea to solve that problem – Go White Hat*. I have an outreach team that can help and specific skills in executing long-term, complicated projects. White Hat and Gray Hat refer to the link building and other strategies used to rank a site in Google search results.

*New to SEO?

White Hat: Strategies that don’t violate the Google Webmaster Terms of Service.
Gray Hat: Strategies that violate the Google Webmaster Terms of Service.
In simple terms, the goal is to get rid of the Gray Hat links and replace them with White Hat links.
We iron out a deal over 10 days and some tough conversations. The important thing was to figure out the contingencies in case the unexpected happens. The unexpected often happens and plans always change.

We used mental models, or possible scenarios that could happen, to think about the things that could happen. Then talked about what we’d do.

I have a background in planning projects as a Project Management Professional (PMP). I treat it like a management consulting project:

--Identify Overall Goals
--Develop Requirements
--Create a Project Plan, Schedule, and Assign Responsibilities
--Take Checkpoints and Adjust as things change
--Complete milestones along the way
--Review the project after completion

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It sounds pretty crazy. Believe me, we thought so too. But, it is entirely possible to create a profitable site to sell for a significant amount of money.

Leave a comment with any questions you have.

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About Niche Site Project: http://nichesiteproject.com/about/

DOUG CUNNINGTON, PMP writes about SEO, productivity, project management, and niche sites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more.

I am an internet marketer and a Project Management Professional (PMP, certified in 2008 by the Project Management Institute).