Скачать или смотреть Case Study: How Rich Adams Used Iorad to Drive Salesforce Lightning Adoption at Zoom

When Zoom transitioned from Salesforce Classic to Lightning, it wasn’t just a system upgrade — it was a complete workflow shift. Reps were confused, processes changed overnight, and the business ops team needed a way to make the transition seamless.

In this clip, Rich Adams, former Enablement Leader at Zoom, explains how his team used Iorad to guide users through every change:
✅ Created interactive tutorials to address common friction points
✅ Embedded Iorads directly into Salesforce FAQs and support cards
✅ Measured adoption by tracking how many users switched back to Classic — and saw that number drop week by week
✅ Turned training into self-serve enablement through Guru and Iorad

The result? One of Zoom’s most successful enablement initiatives — a smooth Salesforce Lightning rollout that empowered reps to learn, adapt, and stay productive.

#Iorad #Zoom #SalesforceAdoption #SalesEnablement #DigitalAdoption #CustomerSuccess