How to Research Before an Interview (3 Practical Tools)

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In this video, I share 3 practical tools you can use to research a company before going in for an interview. The three tools are all free to use but are rarely used by candidates when they research a company for an interview - super weird!

The first interview research tool I share is Google Alerts. It’s a simple application that just takes a few minutes to set up and will continue to run automatically. Think of it as a personal research assistant that updates you whenever your target company is mentioned in the news or in popular blog posts.

The second interview research tool to use when researching a company for an interview is Google Trends. This useful little product shows you user interest for the term you’re searching for and can provide very useful insights for you to bring up during the interview.

The third interview research tool is the Vault Career Library. While the premium version is accessible mainly to current college students, the free resources they provide include company research worksheets, industry research analyses, and job interview reviews.

So the next time you research a company before the job interview, make sure to spend some time with these 3 tools and make a strong impression on the interviewer!

TIMESTAMPS
00:00 Intro
00:36 When to use research findings
01:02 Set up Google Alerts
04:30 Use Google Trends to find user insights
07:23 Leverage Vault Career Library for exclusive resources
09:10 Summary

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