Google Analytics 4 vs Amplitude: 10X Better Campaign Tracking Pt 2

#campaigntracking #googleanalytics4 #amplitude

How can you quickly track campaign success and focus on what matters? In this video, we share a shortcut for campaign performance tracking using Google Analytics 4 and Amplitude.

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In episode two of our analytics series, we tackle campaign performance tracking in Google Analytics 4 and Amplitude to help you pinpoint what’s working in your marketing efforts—fast.
This streamlined approach to tracking campaign effectiveness, shows you how to set up traffic acquisition reports in GA4 and customize funnel reports in Amplitude. By the end, you’ll know how to optimize channel performance, identify high-performing campaigns, and quickly make data-backed adjustments.

Explore this topic in more detail – get the book here: https://timodechau.com/book

Key Points:

Learn a shortcut for tracking campaign performance
Compare campaign reports in Google Analytics 4 and Amplitude
Understand channel performance and how to optimize campaigns
Build custom funnels in Amplitude for in-depth insights

Timestamps:
0:00 – Introduction
0:10 – Overview of Campaign Reporting
0:30 – Understanding Channel Performance
1:25 – Navigating Google Analytics 4 Reports
4:06 – Customizing Reports in GA4
6:38 – Campaign Performance Analysis in Amplitude
8:51 – Creating Custom Funnels in Amplitude
12:19 – Conclusion and Next Steps

Host:
Timo Dechau, expert in campaign data tracking, shares effective strategies for building quick and reliable reports in tools like Google Analytics and Amplitude.

Website: https://timodechau.com
LinkedIn:   / timo-dechau  


Links to Resources:

Master Google Analytics 4 vs. Amplitude: Key Metrics Explained Pt 1    • Master Google Analytics 4 vs Amplitud...  

Google Analytics 4 vs. Amplitude: Strategic Audiences and Segments Pt 3    • Google Analytics 4 vs Amplitude: STOP...  



#marketinganalytics #datatracking #performanceanalysis #googleanalyticstips #productmanager #productengineering