Скачать или смотреть Are In-House Marketers Worth It?

Marketing is a specialized job. Not everyone has the desire, willpower, or skills for it.

Should you go through all the effort of setting up processes and hiring and improving the processes yourself, or rely on an outside agency?

There's no problem with using a third-party for a while, but in-house marketing teams are the superior choice.

Making small adjustments with a third-party team is time-consuming and finicky, and you can't effectively double-check on them.

In-house, it's much simpler. Given how fast marketing moves, there's a clear winner here.

It doesn't have to be in the same location, either. You can take advantage of the digital world or remote work so long as your systems are in place and prepared for it.

Controlling the quality is only part of the superiority though: The price can be competitive as long as you keep turnover down.

Make a plan to build your own team and keep your lifeline in your hands where it belongs.

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