In conversation with Mr. Dan Roche, VP of Marketing at Scoro. He is an award-winning senior marketing leader and MBA graduate. His strengths are clarifying key business challenges, devising creative and data-driven GTM plans, and then implementing them through the most appropriate channels to maximize opportunity and mitigate risk.
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About Mr. Dan Roche:
He has led and developed high-performing teams at a wide variety of technology firms, including major global corporations, VC/PE backed SaaS players and UK-based SMEs.
Mr. Dan Roche operates at Board/SLT level while remaining hands-on, with the consistent theme being the substantial commercial impact from marketing, creating rapid growth and value for the firms he worked at. His core skills and capabilities are Growth Marketing, Go to Market Planning, Brand - Positioning, Messaging, Visual Product Marketing, Demand Generation, Digital Marketing, Channel Marketing & PR
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About Scoro: the most comprehensive work management solution for creative and professional services
Scoro is an end-to-end work management solution that allows professional and creative services to control their entire workflow from one place. It helps to streamline work and eliminate routine tasks to ensure a business runs as smoothly and efficiently as possible – from sales right through to billing.
Scoro’s features include calendaring, task and project management, quoting and billing, enterprise-level reporting and a real-time dashboard.
Website
https://www.scoro.com
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Session:-
Sugandh (AnyTechTrial): While leading and developing high-performing teams at a wide variety of technology firms. what were your notable experiences about companies culture impacting the marketing initiatives?
Dan Roche (Scoro): Thank you for this great question. I would choose to use three examples from the recent companies that I have worked with, of course, culture is super important obviously across all business, different business has different cultures. My recent employer where I am working company called Scoro which is a work management software, they are in scale-up mode. So, the intention behind the business is to grow as fast as possible we can within the resources that we have so, this makes the culture very open, very expensive, and flexible. So, the ramification of the marketing initiative means that there is nothing off the table. Everything is not necessarily new. But definitely, there is an opportunity to innovate new things. Yes, that is very exciting as a marketer and is very exciting for my team and exciting for the whole business, there is nothing that is already kind of like this is the best marketing practice let’s do it this way and we cannot try new a little bit. So, the opportunity is significant and I think as a marketer makes it really exciting. Another organization that I worked at is a much more established organization called KPMG and it is a global accountancy and consulting firm. Much different position from Scoro because obviously, it was a well-established organization. The passage of business that I have worked for is a SaaS startup within KPMG so, there the culture of KPMG is somewhat of risk givers as the forms of accountants and obviously, marketing was important but not quite in the same way as startup needed them to be. So, at KPMS the culture was always for me somewhat constraining we were trying to launch a startup business within a large organization.....more at AnyTechTrial.Com/notabletalks | Conversations that matter!
Talks about: #cultureimpactingmarketing #notbaletalks #anytechtrial
#automation #scoro #saas #organization #marketing #tech #workmanagement #scale #marketingtechnique #ai #ml #notabletalks #anytechtrial
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