Скачать или смотреть Does Brand Equity Affect Sports Consumer Decision-Making?

Ever wondered how much a team's or league's brand name truly influences fans' choices? This video dives deep into the powerful role brand equity plays in the world of sports consumer behavior and decision-making.

In this video, we explore:
► Understanding what brand equity means in the context of sports.
► How strong brand perception can sway fans' purchasing habits and loyalty.
► The direct impact of a team's or athlete's brand on consumer choices like ticket sales, merchandise, and media consumption.
► Key factors that build and sustain brand equity within the sports industry.
► Real-world examples illustrating the financial and emotional effects of brand strength on sports consumers.


#BrandEquity, #SportsBusiness, #ConsumerBehavior, #SportsMarketing, #DecisionMaking, #FanEngagement, #BusinessInSports