Скачать или смотреть Hyper-Targeting & Personalization Strategies | Rowan Tonkin

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber welcomes Rowan Tonkin to discuss a case study on the rebranding of a technology platform. This platform caters to developers and business analysts, especially in dealing with large volumes of data.

During the conversation, Steve and Rowan delve into the complexities of brand positioning across various segments, the formulation of an industry-focused, account-based marketing strategy, Rowan's successful account targeting approach, and Steve's perspective on proactive reactive marketing and the power of audience-centricity in communication.

Key takeaways from the episode include:

The significance of hyper-targeting and personalization in enhancing marketing and sales strategies.
The utility of intent data, technographic, and infographic data in assisting sales teams to engage in relevant conversations.
The importance of close collaboration between sales reps and marketing teams for effective account targeting.
The necessity for tailored messaging to address both the business side and the developers within a company.
The potential results of bold marketing approaches when undertaken with careful planning and execution.

For an in-depth discussion of these strategies and more, listen to this episode of the Interesting B2B Marketers podcast. Connect with Rowan Tonkin and Steve Goldhaber on LinkedIn.