Customer Effort Score: a guide

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The Customer Effort Score (CES) is a metric that measures how much effort a customer has to put in order to get their problem solved.

Chapters:
0:00 Intro
0:20 What is CES?
0:47 How to measure CES?
1:53 How to calculate CES?
2:59 Why is CES important?
4:10 When to send CES surveys?
4:34 What is a good Customer Effort Score?
5:09 Customer Effort Score pros and cons
5:35 Send CES surveys with Survicate

   • What is the Net Promoter Score (NPS)?  

#survey #surveys #feedback #satisfaction #nps

Survicate is a user-friendly tool that helps businesses measure and improve customer satisfaction through a metric called the "customer effort score." This score gauges how easy or challenging it is for customers to interact with a product or service. With Survicate, companies can gather valuable feedback to streamline processes and enhance the overall customer experience, ensuring simplicity and satisfaction.