Ep 78 | Leveraging Loss Aversion & Increasing Your Influence with Brian Gubernick

In today's episode, I reference a great book, Never Split the Difference by Chris Voss. This book shares negotiating strategies and techniques based on Voss' time in the FBI.

When I first read this book, one my favorite tactics that I learned was the concept of leveraging loss aversion and how it can have great influence in life and business.

Throughout the episode, I provide real-world examples that showcase the practical application of leveraging loss aversion. My goal is to share key takeaways from these insightful scenarios, offering valuable insights for success.

Today's challenge:
How can you leverage loss aversion in your business world today?
What are the second order consequences of you leveraging loss aversion?

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