Скачать или смотреть Your Website Traffic Is Lying to You 👀

Most B2B marketers think they have an attribution problem. In reality, they have a targeting problem.

In this episode, Max Greenwald explains why total website traffic is a misleading metric and why the only number that really matters is the percentage of visitors who match your ICP.

Instead of obsessing over perfect attribution models, high performing teams focus on a single, controllable metric. Are more of the right people showing up on your website over time?

By deanonymizing website traffic, you can see exactly which companies and buyers are visiting your site and how many of them actually fit your ideal customer profile. Many teams discover an uncomfortable truth. 60 to 80 percent of their traffic is not ICP at all.

This episode breaks down why attribution is so hard to solve, how ICP percentage correlates directly with pipeline growth, and how marketers can run better experiments by optimizing for quality over volume.

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#B2BMarketing #Attribution #DemandGeneration #IntentData #WebsiteOptimization #GTM #SaaS