Скачать или смотреть The $1.4 BILLION Mistake That Broke Bud Light

Bud Light ruled America’s beer market for twenty straight years… until one sponsored Instagram post flipped the industry upside down.
In this video, we break down the full story of how a single ad starring Dylan Mulvaney triggered one of the most impactful boycotts in modern brand history, how Modelo and Michelob Ultra rose to take Bud Light’s throne, and why the backlash lasted longer—and hit harder—than anyone expected.
We’ll cover the collapse, the numbers, the psychology, the marketing mistakes, and the lessons every brand can learn from this billion-dollar meltdown.
If you enjoy deep-dives into business disasters, brand failures, and the wild decisions that reshape industries, make sure you hit LIKE and SUBSCRIBE. More episodes coming soon!