Inclusive Research, Universal Gains: Elevate Insights for All

Discover how tailoring market research to include often-overlooked populations can lead to universal improvements in participant experiences and research quality.

Our expert panel explores the positive ripple effects of making studies more accessible to diverse groups, including mature individuals, people with disabilities, and Black and Hispanic communities. Learn how these inclusive practices not only amplify underrepresented voices but also enhance the overall research process, benefiting all participants and yielding richer, more comprehensive insights.

Contributors:
Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights
Dawn V. Carr of Mahogany Insights
Dana Keilman of Morning Light Strategy
Maria Lucia Parra of Ingenium Research
Kristen Harmeling of buzzback