Assembly OSM - Breaking misconception in modular building | Dassault Systèmes

Assembly OSM is on a mission to transform construction by adopting a “post-modular” approach, a technologically advanced process of digital design, manufacturing, assembly and on-site installation for
architecturally distinctive high-rise buildings. With the 3DEXPERIENCE Cloud platform, Assembly OSM benefits from high-fidelity product designs with integration ready modules and their product portfolios, digital continuity, generative variants – flexible templating and versioning, and improved collaboration. What’s more, with detailed information about every part or component it uses, the company significantly reduces the amount of embodied carbon in its products, and paves the way for a more sustainable future.

Read more here: https://www.3ds.com/insights/customer...

👁️‍🗨️Transcript of this video:👁️‍🗨️
Andrew Staniforth, CEO, Assembly OSM
(00:01 - 00:57) Sustainability is at the cornerstone of what we're doing. We really seek to make a change in the way that buildings and cities come together. And when you think about the ways that you can decarbonize, construction has to be part of that toolkit. And for us, modular construction is a way to really start building Class A architecture using the next generation of technology.

Assembly OSM is a high-rise modular builder. So we take the technology that's been pioneered in aerospace and automotive and use that to build large buildings in major urban areas. The best example of all of this is our first project in Brooklyn so the Fort Greene neighborhood. We actually had to balance the needs of a modular product with the needs of building in a historic district.

Alina Gorokova, Director of Digital Delivery, Assembly OSM
(00:58 - 01:11) To really create efficient modular buildings, we need to integrate three industries into one space, and that is architecture, manufacturing and software engineering, and CATIA and Dassault’s products are perfect for that.

Andrew Staniforth, CEO, Assembly OSM
(01:12 - 01:29) Standardization drives manufacturing efficiency, but the necessity to have a level of customization to actually make it work in a city. So when you combine that, you're able to deliver buildings in major urban areas in a way that other modular approaches aren't able to achieve.

Alina Gorokova, Director of Digital Delivery, Assembly OSM
(01:30 - 01:50) CATIA really helps us have full control of the geometry and the initial stage of product design. It also helps us update the products during design development pretty seamlessly and then quickly propagate them across different building conditions. It really helps bridge the gap between the repeatability and the customization of that initial product.

Andrew Staniforth, CEO, Assembly OSM
(01:51-03:03) We focus on reducing the embodied carbon that goes into our buildings, where we just reduce the amount of material that goes in, reduce waste in our facility. So we're able to deliver an operating building with about 70% less operating carbon than a conventional building.
So rather than operating a giant factory where you're replicating construction under a roof, what we do is we manage an assembly plant. Our name kind of gives it away. Where we take all of those subassembly components, and create the volumetric modules that then stack up to 30 stories tall.

I'm really excited about what we're doing because for the last ten years I've been building buildings the conventional way and you can see there's so much room for improvement. Changing a legacy industry like construction is going to be hard, but for us, it's really about executing and starting to demonstrate that we're actually capable of making impacts in a way that drives productivity, drives the impact on emissions and carbon, and really drives the ability to make construction more scalable in markets that it really is not easy to build housing.

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