What is a good email open rate? Plus, how to improve it!

Open rates vary widely from industry to industry, campaign to campaign, and case to case. Each campaign is like a fingerprint in that it is affected by a unique combination of factors.

There is a point, however, when low open rates become a problem. Repeatedly sending to subscribers that do not engage with your emails will cause direct harm to the deliverability of future messages that you send. If your messages have less than a 10% open rate 48 hours after being sent, you should review your existing practices.

In this video, you'll learn what a good email open rate is, and how to improve it.

For more tips on how to improve your open rate, check out our help article: https://help.aweber.com/hc/en-us/arti...

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