स्वच्छ भारत अभियान स्लोगन || clean India slogan in hindi

Swachh Bharat Abhiyan (SBA) or Clean India Mission was a nation-wide campaign from 2014 to 2019 to clean up the streets, roads and infrastructure of cities, towns, and rural areas. Its objectives included eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the BJP Government of India, the mission aimed to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi,[1] by constructing 100 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$28 billion). The mission contributed to India reaching Sustainable Development Goal 6, established by the United Nations in 2015.

Swachh Bharat Mission (SBM)
Swachh Bharat Abhiyan (SBA)

PM Modi launches the Swachh Bharat Abhiyaan

PM Modi launches Swachh Bharat Abhiyan
Slogan
One step towards cleanliness
Country
India
Prime Minister(s)
Narendra Modi
Launched
Raj Ghat; 2 October 2014; 5 years ago
Status
Ended
Website
swachhbharat.mygov.in
The campaign's official name is in Hindi and translates to "Clean India Mission" in English. The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities. Modi has called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1916.

The mission had two thrusts: Swachh Bharat Abhiyan ("gramin" or "rural"), which operated under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan ("urban"), under the Ministry of Housing and Urban Affairs.

As part of the campaign, volunteers, known as Swachhagrahis, or "Ambassadors of cleanliness", promoted indoor plumbing and community approaches to sanitation (CAS) at the village level.[2] Other activities include national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly Indian, Waste Warriors, and SWaCH Pune (Solid Waste Collection and Handling).

The government constructed 11 million toilets between 2014 and 2018,[1] although many Indians chose to avoid using them.[8] The campaign was criticized for using coercive approaches to force people to use toilets.[9][10] Many households were threatened with a loss of benefits such as access to electricity or food entitlements through the public distribution system.
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