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In this episode, hosts Jim McDannald and Tyson Franklin discuss the danger of complacency in podiatry marketing. They delve into the importance of continuous marketing efforts, even when business is booming. The hosts emphasize the concept of maintaining a proactive approach to marketing and investing in marketing strategies, regardless of the business size. They provide valuable insights, including tips on constant engagement, testing new methods, and keeping an entrepreneurial mindset. Additionally, they share experiences and observations about how complacency can lead to the stagnation or decline of the business. Whether you are a solo practitioner or part of a multi-provider clinic, this episode provides useful advice in marketing your practice effectively and avoiding complacency.

00:03 Introduction and Casual Banter
01:02 Understanding Marketing Complacency
02:26 Signs of Marketing Complacency
05:46 Overcoming Marketing Complacency
15:12 The Importance of Consistency in Marketing
21:36 Conclusion and Farewell

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.
Apple Podcasts: https://podcasts.apple.com/ca/podcast...
Spotify: https://open.spotify.com/show/0DlMnQW...

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Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

LinkedIn:
Jim -   / mcdannald  
Tyson -   / tysonfranklin66