Скачать или смотреть Science of Change: The Formula for Modifying Behavior

James O. Prochaska, PhD (Pro-Change Behavior Systems, Inc.) filmed at The Connected Consumer (www.Healthways.com/ConnectedConsumer) live from the Massachusetts Institute of Technology AgeLab.

Carrots and sticks only get you so far. At some point motivation has to come from within. Prochaska will share breaking research that validates the power of the Transtheoretical Model of Behavior Change (TTM) in positively impacting health and well-being.

James O. Prochaska is the founder of Pro-Change Behavior Systems, Inc. and director of the Cancer Prevention Research Center and Professor of Clinical and Health Psychology at the University of Rhode Island. He is the author of over 350 publications, including three books, Changing for Good, Systems of Psychotherapy and The Transtheoretical Approach.