Rolex Boutique Meatpacking - Tourneau | Bucherer

Swiss luxury has landed in Manhattan’s favorite shopping district with the launch of the Rolex Boutique Meatpacking District. Nestled alongside trendy shops, eateries and iconic Manhattan landmarks such as the High Line and the Whitney Museum of Art, the new store offers 4,000 square feet of elevated retail at 29-35 9th Avenue.

Together with iconic retailer Tourneau | Bucherer, Rolex invites collectors, connoisseurs and shoppers in search of a keepsake watch to indulge in the legendary prestige of Swiss timekeeping. The Meatpacking District space is designed in a modular pattern with column gridlines, while retaining some of the historic building’s original aesthetics to effortlessly guide visitors through the collections.