Why did Oasis tickets use dynamic pricing?

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The pricing of Oasis tickets has sparked outrage due to Ticketmaster’s use of dynamic pricing, where prices rise in real-time based on demand. Fans reported ticket prices initially at £148, increasing to £355 as demand surged. This strategy, while common in airlines and hotels, seems unnecessary for a guaranteed sellout like the Oasis concert, leading to accusations of exploitation. The practice raises possible questions about whether it constitutes misleading advertising or abusive pricing. Whatever the law and economics of this issue, the decision to use dynamic pricing for the Oasis tickets may have damaged fan goodwill.

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