Скачать или смотреть Revenue Talks with Justin Keller | How Do You Personalize Every Part of the Buyer Journey?

Janet Jaiswal (VP of Global Marketing at ‪@Cloudbeds-hotel-software‬) doesn't believe personalization can happen overnight. Instead, she encourages her team to look at it as a journey.

In this episode of Revenue Talks, Janet talks to Justin about what that journey looks like. The two marketing leaders question whether verticalization makes personalization easier or harder, discuss how Janet balances top-of-funnel content with bottom-of-funnel content, and Janet shares her tips for trying to span marketing messages globally.

As a bonus, you'll hear Janet's favorite travel and food destinations (spoiler: they're not the same place).

Talking Points:
(00:00) Introduction
(01:45) Janet’s favorite vacation spot
(03:15) Janet’s favorite food destination
(04:49) The Cloudbeds elevator pitch
(06:48) Does verticalization make personalization easier?
(08:00) How Janet defines a short-term vs. long-term personalization strategy
(11:08) How personalization shows up in Cloudbed’s marketing programs
(14:22) Janet’s approach to scaling content
(17:41) How Janet thinks about balancing top-of-funnel personalization with bottom-of-funnel personalization
(22:36) Enabling a global sales team to all tell the same story
(24:12) What centralizes all of Cloudbeds’ marketing team’s work
(27:20) The #1 thing Janet’s team is focused on to accelerate revenue for Cloudbeds this year
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#drift #cloudbeds #personalization
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

Learn more: https://www.drift.com/