Скачать или смотреть Redirect WooCommerce Users After Login Based on Purchase History

Discover how to efficiently redirect WooCommerce users after login based on their purchase history. Implement simple PHP code and improve user experience.
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This video is based on the question https://stackoverflow.com/q/77303348/ asked by the user 'velvet' ( https://stackoverflow.com/u/22750628/ ) and on the answer https://stackoverflow.com/a/77306652/ provided by the user 'SeoSiteSoft' ( https://stackoverflow.com/u/22433747/ ) at 'Stack Overflow' website. Thanks to these great users and Stackexchange community for their contributions.

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Redirect WooCommerce Users After Login Based on Purchase History

If you run a WooCommerce store, you might want to provide a customized user experience based on customer behavior. One prevalent scenario is redirecting users after they log in, especially when some have made purchases while others have just created an account without buying anything yet. This guide will guide you through the process of achieving this functionality using a straightforward approach in PHP, even if you're not a coding expert.

Problem Overview: The Need for Different Redirects

As a store owner, you may want purchasing customers to land on a page that amplifies their loyalty, such as special offers or thanks for their purchase. In contrast, new users who haven’t made a purchase yet could be redirected to a welcome page or guide. However, WooCommerce does not differentiate between user roles based on purchase history by default. Therefore, implementing a custom redirect system is essential for optimizing user experience.

Solution: Custom PHP Code

To set up your redirect logic, you'll need to add a snippet of code to your theme's functions.php file or a custom plugin if you prefer to keep your functions separate. Below is a step-by-step guide on how to implement this.

Step 1: Understand the Code Structure

Here’s the final code that effectively redirects users based on whether they have purchased any products:

[[See Video to Reveal this Text or Code Snippet]]

Step 2: Breakdown of the Code

Check Username: The snippet verifies if the username exists in the login POST data.

Get User Data: It fetches the user’s information based on their username or email.

Fetch Orders: The code retrieves all orders associated with the user ID, focusing on completed and processing statuses.

Condition for Redirection:

If orders exist (meaning the user has made purchases), they are redirected to a specific page (change get_permalink(37) to your desired URL).

If no orders were found, the redirection leads to a different page (replace get_permalink(271) as needed).

Step 3: Implementation

Back Up Your Site: Before modifying any code, ensure you create a backup to prevent data loss.

Add the Code: Navigate to Appearance > Theme Editor, select functions.php, and paste the code at the end of the file.

Test the Functionality: Log in as both a user who has purchased products and one who hasn't to test redirection.

Conclusion: Enhancing the User Experience

Using the above code, you can easily redirect WooCommerce customers after logging in to tailor their experience based on their order history. This not only enhances user satisfaction but can also boost customer loyalty. Remember to modify the permalink values in the code to fit your website's structure. Happy coding!