Скачать или смотреть Creating Deeper Community Connections | Caitlin Quinn | 2022 Fundraising Day

Creating Deeper Community Connections
The way we collect and craft stories – whether for individual campaigns or for our day-to-day communications – has a tremendous influence on how the community receives our message, and even more critically, how they perceive animal welfare organizations in the future. Making genuine and lasting connections with community members is central to working with people and pets. Equitable storytelling and inclusive communication practices can help build a welcoming and more effective program. In this session, we’ll talk about redefining the role of stories in our work, the ethics of storytelling for fundraising, and the mechanics of building campaigns around mission-driven stories. Central to this conversation is how we create and use language and imagery, how to build and preserve trust in our everyday communications, and how thinking big-picture about our community can help guide our decision-making.

About Caitlin Quinn
Caitlin is passionate about working with animal service organizations to reimagine the way they tell their stories and connect with the community. She has served in the animal welfare field since 2008 and is currently the Director of Operations for HeARTs Speak (www.heartsspeak.org). This national nonprofit works to increase the visibility of shelter animals by providing training, tools, and partnerships designed to make highly effective marketing a reality for organizations of every size and budget. In 2015 she got her MPA with a concentration in nonprofit management, and in 2021 she began teaching shelter marketing for the University of Florida Master's in Shelter Medicine program. Caitlin lives in the Hudson Valley in NY and credits her initial love for animals to two distinctly different but equally incredible cats who shaped her childhood, Sneakers and Meeko.