Google x Unify x Artefact - Data Intelligence: turning data into value - Viva Technology 2021

Google Series Talks at Vivatechnology

Vincent Luciani, co-CEO of Artefact debates with Dounia Zouine (CDO, Unify) about " Data Intelligence: turning data into value "

🔍 Companies' ability to turn user data into value is reshaping the business landscape. Only brands with the right governance in place, fully respecting the principles of responsibility and ethics will benefit from it. Join the discussion!

1. Data is now associated with Value and Leadership is clearly setting up targets on data programs (I will talk around 3 examples in Marketing, Supply chain, and Care)

2. Industrialisation of data program is THE burning topic. I will share 2 best practices : "data as an asset" (how to prepare the data governance) and "data as a product" (how to develop the right software out of data science (MLops)

3. Ethics will be the challenge of the next decade on data because we need trust to drive change. I will share our best practices on the topic (transparence and explainability)


🎙 The interview is animated by Pierre-Louis Corteel, Manager at Google Marketing Platform France