Why and how did we should create a multi-function approach to SEO - Reena Bowden

Reena Bowden shares with David Bain why and how did we should create a multi-function approach to SEO.

Talking points include:
What do you mean by a multi-function approach to SEO?
How has SEO evolved throughout the organisation over the past few years?
Who’s responsible for different aspects of SEO nowadays?
What are the changes driven by?
What are the advantages to these changes?
What does this mean for tracking SEO performance?
If an organisation isn’t set up like this, how can a head of SEO start to implement these changes?
How should different SEO in-house departments be trained on the value of SEO?
How will this continue to evolve in the future?

Read the full transcript of Reena's interview at https://majestic.com/seo-in-2025/addi...

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Timestamps:
00:00 Global Collaboration in SEO
02:58 Measurable Impact of Collaboration
05:38 Challenges in Aligning with Other Marketing Channels
09:15 Frequency and Structure of Collaboration
10:44 Skills Required for a Head of SEO in 2025
14:05 Immediate Actions for SEO Professionals
14:25 Importance of People Management