Скачать или смотреть Branding Psychology You Must Know!

This experiment completely changed how I see branding…

A professor once gave his students biscuits from a plain khaki paper bag. Everyone loved them—until he revealed they were actually dog biscuits. Instantly, reactions flipped. Some were disgusted, a few even ran out to vomit.

That’s when it hit me: we don’t just consume the product—we consume the story, the packaging, the perception.

It’s like how a ₹20 roadside coffee becomes a ₹300 latte at Starbucks. Same product, but the branding makes all the difference.
Marketing is not about selling the product—it’s about shaping the belief around it.

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