Скачать или смотреть Psychology is greater than Creativity: The Secret to High Retention - Day 47

Most creators think the goal of content is to be "original." They spend hours trying to invent a concept that has never been seen before, only to be met with a 70% drop-off rate in the first ten seconds.

The truth? Content creation isn't just about creativity. It’s psychology.

If you want to stop the scroll, you have to stop fighting the human brain and start working with it.

According to Nobel Prize winner Daniel Kahneman, our brain relies heavily on System 1 thinking. This system is fast, intuitive, and pattern-based.

In the world of social media, this means recognition comes before logic. Before a viewer ever listens to your deep insights or looks at your high-end editing, their System 1 brain asks: "Do I recognize this? Is this for me?" People decide whether to stay before they ever think deeply about your value.